Recycling with The Clangers

The Cause

To seek creative ways of raising funds for Yorkshire Cancer Research, the largest regional research charity in the UK.

The Idea

To use children’s TV characters The Clangers to raise funds for, and the profile of, Yorkshire Cancer Research.

What We Did

The Clangers were not only known for their whistle, but also for recycling bottles whilst living on the moon in dustbins. First, Clair brokered a deal with Coolabi, The Clangers license-holders. Then she negotiated a package with global recycling firm Straight PLC.

The Result

Clanger iconography used on home composting bins with a percentage of profits from the new product line donated to the charity. The arrangement raised a five figure sum for the charity.

And Another Thing

A Clanger was adopted as YCR’s Charity Mascot.

What They Said

“We worked with Clair on a promotion involving the Clangers. Each compost bin we sell raises money for Yorkshire Cancer Research.

“Clair has been professional, efficient and enthusiastic throughout and has, in fact, worked beyond our expectations on several occasions. I would not hesitate to recommend her.”

Jonathan Straight, CEO of Straight PLC.

“Clair is the ultimate professional - full of energy and drive with an ability to discover innovative and creative ways to fulfil her challenging role.

“She is a real pleasure to work and socialise with.”

Janet Woodward, former Managing Director of Coolabi