Marco Pierre White
The Cause
To raise funds and the profile of breast cancer support charity, The Haven and to raise the profile of Michelin-starred restaurant The Box Tree.
The Idea
For celebrity chef, Marco Pierre White, to host a fundraising luncheon at his spiritual home, the Michelin-starred restaurant The Box Tree.
What We Did
Clair Challenor-Chadwick put the idea to Marco Pierre White at a Yorkshire Young Achievers event.
Why It Worked
It was a good fit. Marco Pierre White is a director of The Box Tree. The event offered positive publicity for the restaurant and the opportunity to raise funds for the charity.
The Result
A major donor event which attracted high net-worth guests to one of the north’s finest restaurants. The luncheon raised £17,000 for The Haven.
And Another Thing
Marco’s return to The Box Tree led to a half-page spread in Hello Magazine.
What They Said
'This was the best event I have been to all year.' Di Burton, Managing Director of Cicada Communications.
Marco Pierre White and The Box Tree Team 
