Yorkshire Cancer Research
The Cause
Scientists are developing a process that uses proteins from luminous jellyfish cells to help diagnose cancers.
The client
The Yorkshire Cancer Research Laboratory at the University of York.
What we did
A cracking press release hooked the media’s interest. Then we embargoed the story until a quiet news day.
The result
Within 24 hours of release, the story went global.
For Example
The research team head, quizzed live on Sky News by Eamonn Holmes.
Other coverage
TV
The second lead item on Yorkshire TV’s Calendar. Press Association Television - used by online media such as MSN, AOL and Yahoo.
Radio
Wall-to-wall coverage on BBC Radio York, BBC Radio 5Live.
Newspapers
The Daily Express, The Sun, The Yorkshire Post, The York Press
Specialist Press
Several scientific journals.
And
Scores of sites online around the world
Plus, of course
The story caused a Twitter-fest.
The Haven, breast cancer support
The Cause
Sally Prendergast, a Haven visitor was delighted to meet Gok Wan, when he was recently filming on location in Harrogate. Sally is 38 years old and lives in Leeds and is married with a young child. She was diagnosed with breast cancer at the age of 37. Sally recently had temporary make-up tattooing for her eyebrows at The Haven and admits she is quite image conscious, finding the loss of her hair, eyebrows, eyelashes very difficult to deal with. Her new eyebrows have given her a real boost though! Sally has recently finished her last radiotherapy treatment and meeting style Guru Gok Wan was a fitting celebration.
The client
The Haven, breast cancer support service.
What we did
We liaised with Gok Wan's TV researchers to organise a photo with Sally Prendergest, a visitor to the Haven. The PR also helped raise awareness of the Haven's Capital Appeal.
The result
A story which keeps on running, months after the photo and press release were issued.
For Example
The story has featured in Pick Me Up Magazine, Yorkshire Life, Yorkshire Post and Yorkshire Ridings Magazine, as well as the Yorkshire Evening Post and The Haven website.
