“Corporate social responsibility has become central to the growth strategies of the most successful global and local enterprises.
“Consumers will search out companies who demonstrate ethical behaviour, and who can show that their activities have recognised the need for social and environmental responsibility.
“Supporting the needy through charitable causes will be part of this strategy, and that approach will, of itself, become a profit driver.
“Cause is ideally placed to assist businesses in crafting their CSR strategies in the charitable sector by identifying charities to support, together with PR policy which will be consistent with their respective brand strategies.”
Paul Meehan
Customer experience director, AXA insurance
